ABOUT / THE PERSON BEHIND THE PIXELSMORE THAN A JOB TITLE.

DANIEL DE LA ROSA
FOUNDER. BUILDER. CURIOUS HUMAN.

I like the part
where an idea
becomes real.

I'm Daniel, a self-taught builder studying Information Technology Management. I like turning problems I understand into software people can actually use.

Kinary Health grew out of my experience with family caregiving. It’s my main focus: a platform in development to help families organize medications, appointments, care notes, and communication.

My current prototypes explore supported conversation with TalkTogether, personal information with Orange Vault OS, and a reporting workflow I know from work with DeskBrief.

There’s room for play, too. 3D Gift turns memories into a small interactive world. RENANT is my creative side project, bringing an independent clothing label into a custom storefront and 3D experience.

I use AI to explore ideas, develop code, and review my work. I still have to choose the right problem, understand the tradeoffs, and test what I build. The tools help me move. The decisions are mine to own.

Product thinkingFull-stack buildingAI workflowsCreative development
MY PROCESS / FROM WHAT IF TO WHAT'S NEXTTHE WAY I WORK.

How I build

01

Find the real friction.

Kinary starts with the work of coordinating care. DeskBrief starts with repetitive reporting. Before building, I ask: who is doing this task, what gets in their way, and what would make the next step clearer?

02

Make something tangible.

I turn the idea into a focused flow someone can try. For DeskBrief, that meant checkpoint submissions, duplicate tracking, and a supervisor view. Design, code, and AI help me get from the question to a working prototype.

03

Listen. Adjust. Repeat.

I check the flow on real devices, review what breaks, and use feedback to shape the next version. DeskBrief’s core flow was checked on an iPhone, but it remains a local, synthetic-data prototype. A working demo is a starting point, not proof of production readiness.

GOOD THINGS START WITH A CONVERSATION.

Something in mind?

An idea, a collaboration, or a good reason to say hello.

A GOOD PLACE TO START.

Hello, potential.

I'm interested in useful ideas, thoughtful collaborators, and problems worth spending time on.

Find me on X @BUILTBYDANIEL

Tell me what you're working on and what you have in mind.